Pulls together sections 1–5 and adds the step-by-step transition. Public data, 16–17 Oct 2026.
| Blocky today | Top AI store builders | |
|---|---|---|
| Name / tagline | "Blocky" / "Create Your Perfect Store with Prebuilt Theme Sections!" | "Foxify AI Store Builder", "Atlas: AI Store Builder", "Forge: AI Store Builder" |
| Mentions AI | 0 times | In the name and first lines |
| "ai store builder" rank | Not in the top 120 | Top 5: Foxify, Atlas, Kluck, Forge, Titan |
| Categories | Page builder | Foxify, Forge: Page builder + Storefronts – Other |
| Built for Shopify | No | All of the top 5 |
| Reviews | 3.8★ from 18; 4 in 90 days | Atlas 375; Foxify 327 |
| Media | 4 screenshots, no video | More screenshots; video in several |
| Name collision | "blocky" → Blocky Fraud Filter first; ChatGPT reviews it instead (3/3) | None |
| Option | What changes | For | Against |
|---|---|---|---|
| A · Rename to "Clone.Store: AI Store Builder" Recommended | Name, tagline, description, media, categories; both sites say Blocky is now Clone.Store | One name everywhere. Ends the collision. Matches what merchants get. Reviews and URL stay. | Shopify may read "Clone" against its "content copying" ban (1.1). Needs all 3 gates first. |
| B · Keep the name, add AI ("Blocky: AI Store Builder") | Listing copy only | No brand change | Keeps the collision and two brands. Listing can't mention Clone.Store (4.4), so the AI must work inside Blocky. |
| C · Stay a sections app | Nothing on the listing; sites explain the link | No policy risk | Doesn't meet the goal; "no AI" reviews continue. |
Why A: it's the only option that fixes the name collision and the "two products" story together. B needs the same product work (gate 1), so it saves little.
| 1 Make the AI build reachable from Blocky | Best: build inside the Blocky admin. Minimum: a first-run "Build your store with AI" screen opening Clone.Store with the shop connected. Shopify requirement 2 (deliver listed features); Built for Shopify 3.1.2 (keep workflows within Shopify). |
| 2 Safe build defaults | New images, no invented reviews, stats, tests or health claims, AI palette preselected. Shopify 1.1 / 1.1.13. |
| 3 One charge, through Shopify billing | Stated the same way everywhere. Today: "free", "no cost", "$39.99/month", "$40 a month". Shopify 1.2. |
| 4 Check the cancel flow | Clear "Delete All Data" wording, a confirmation, an export; then reply again on the 1 Jul review. A rename brings new installs, so settle it first. |
| 5 GA4 on the listing | Record 2–4 weeks of listing views → installs before changing anything, so you can tell whether the rename helped. |
| 6 Name | "Clone.Store: AI Store Builder" — leads with your brand, as Shopify's naming rule asks (4.1.2). |
| 7 Subtitle | A plain benefit, e.g. "Build your store with AI in the style of a store you like". No keyword stuffing (4.4.1), no "copy any store" (1.1.13). |
| 8 Description | The workflow; sections stay as a feature (protects #45 for "theme sections"); "formerly Blocky". No statistics, no "the best" (4.3.3). |
| 9 Media | The 3-step flow and a finished store with generated images, plus a 1-min video. Reference-brand photos would advertise the copying problem. |
| 10 Categories | Add Storefronts – Other next to Page builder, as Foxify, Forge and Section Store do. |
| 11 Submit for review | Allow time for approval. If Shopify rejects the name, fall back to option B wording without mentioning Clone.Store (4.4). |
| 12 Tell existing Blocky merchants | In the app and by email: new name, nothing breaks, sections stay. My hypothesis: heads off tickets and confused reviews. |
| 13 blockyapps.com | A "Blocky is now Clone.Store" page or a 301 to Clone.Store's Shopify-app page. UTMs on every listing link. |
| 14 clone.store | A "Clone.Store for Shopify (formerly Blocky)" page and FAQ entry, plus the copy policy — first-party pages for "what is Blocky" and "is it legal". |
| 15 Ask Dropmagic to update | With evidence: 3.8★ not 2.7★, and the AI build exists. ChatGPT used their page in 12 of 129 searched answers. |
| 16 Review prompt after the first successful build | Shopify's in-app prompt, no incentives. Reviews and the badge both raise ranking; Blocky gets 4 per 90 days, leaders 57–286. |
| 17 Apply for Built for Shopify | Once eligible: ≥50 net paid installs, ≥5 reviews, minimum recent rating. All top 5 have it. |
| Metric | Baseline (16 Oct) | Target | Where |
|---|---|---|---|
| Rank, "ai store builder" | Not in top 120 | Top 120 by day 30, then rising | Rank tracker, weekly |
| Rank, "theme sections" | #45 | Doesn't drop | Rank tracker |
| Listing views → installs | Unknown | Above the Phase 1 "before" | GA4 on the listing |
| New "missing AI" reviews | 1 (7 Mar 2026) | 0 | App Store reviews |
| ChatGPT reviewing Blocky Fraud Filter | 3 of 3 | 0 | AI tracker, monthly |
| Named on "AI store builder" questions | 0 | Above 0 | AI tracker |
| Reviews in the last 90 days | 4 | Rising every month | App Store |
These are decisions 2 and 4.